Trump and the War on Christmas

Recently Paul Djupe and I revisited our analysis of where people prefer Merry Christmas vs. Happy Holidays at FiveThirtyEight, updating it with 2016 data from PRRI. Because of the emphasis by the Trump campaign on being able to say Merry Christmas now that Trump is going to be president, we analyzed how states' views on the "War on Christmas" correlated with level of support for Trump. In both 2013 and 2016, it was the Midwest that most strongly preferred Merry Christmas over Happy Holidays, and it is in the Midwest where Trump outperformed his poll numbers. While not causal, we suggest that the "War on Christmas" is indicative of the cultural divides in American politics.